What this is
One thing, done properly. We spend six months building your Search and AI foundations for you, get you Certified AI-Ready inside 90 days, and hand you a system you own and run. Roughly 70 to 80% of this is proper SEO done well with AI. The rest is what makes you the brand AI recommends.
90 days
to Certified AI-Ready, 80 out of 100
6 months
done-for-you, then the system is yours
100-150
pieces of content produced and published
1-2 hrs
of your time a week
What changed in version 2. We now run every engagement through Notabl, our own Shopify-native AI search platform, rather than renting a third-party workspace. You keep it at the end. Authority has also changed: instead of a fixed monthly backlink quota, we build a foundational backlink profile and put the ongoing effort into digital PR and the review and citation sources AI actually reads. Quality and citation-worthiness beat volume, and volume was never the thing that moved AI answers.
The four pillars
Everything below sits under one of four pillars. Each is scored out of 25 on the AEO Maturity Model, so progress is objective rather than a matter of opinion. Certified is 80 out of 100, which means Professional on all four.
PILLAR 01
Technical
Site health, structured data, Core Web Vitals, crawler and agent access. Engines can find, read and trust you.
PILLAR 02
Content
Keyword and AI-prompt research into topic clusters, then the content that answers every question a buyer asks, in your voice.
PILLAR 03
Authority
Foundational links, digital PR, review-site and community presence. Third parties vouch for you where AI is reading.
PILLAR 04
Measurement
One dashboard tying Shopify, GA4, Search Console and AI visibility together, so the work is visible month to month.
Before we start: what we need from you
| Access | Why we need it |
|---|
| Shopify admin | Technical fixes, schema, product data, and the attribution that proves the work |
| Google Search Console | Domain-level, so we can see every query, not a sample |
| Google Analytics 4 | Revenue by channel, so organic gets credited properly |
| Google Merchant Center | If you run Shopping, so product data lines up with organic |
| Ahrefs or SEMrush | Only if you already have an account. We have our own otherwise |
| Your brand guidelines | Tone of voice, claims you can and cannot make, approval process |
If any of these need setting up from scratch, we will add a short call to the pre-work. That can move the start date, so the sooner access lands the sooner we begin.
PHASE 1
First 90 days: foundations, calibration and first production
This period establishes the foundations, calibrates Notabl to your brand, and ships the first wave of content. It ends with your Certified AI-Ready milestone at 80 out of 100.
Onboarding
- Sales to delivery handover, so nothing you told us gets lost
- Welcome email and onboarding form
- Payments set up, invoice schedule confirmed
- Dedicated Slack channel for async communication
- Shared Google Drive folder for every deliverable
- Delivery board set up with all tasks and due dates, visible to you
- Brand and Positioning document developed, reviewed and approved
- Kick-off session, one 60-minute call: scope, timeline, priorities, access
- All access confirmed and tested
Baseline and measurement
- Full baseline captured before we touch anything: rankings, traffic, revenue by channel, branded versus non-branded split
- AEO scorecard scored across all four pillars, with the evidence behind each score
- New AI visibility tracking stood up across ChatGPT, Perplexity, Gemini and Google AI Overviews
- New Citation monitoring on your priority prompts, so you can see when AI starts naming you
- Live reporting dashboard you can open any day, not a monthly PDF
Research and strategy
- Keyword research triangulated across Google Keyword Planner, Ahrefs and SEMrush, never a single tool
- AI prompt library built for your category, scored and prioritised
- Competitor gap analysis: what they rank for that you do not
- Cluster strategy mapping every keyword and prompt to a content territory
- URL mapping and site architecture review
- Approval You confirm target keywords, prompts and clusters
Technical SEO and on-page
- Full technical site audit with developer-ready recommendations
- On-page error sweep: broken links, H1s, alt text, duplicate and missing meta
- Sitemap and robots.txt review, including AI crawler access
- Core Web Vitals measured and remediated
- Schema built, validated and deployed: Product, Organization, Brand, Breadcrumb, FAQ and Q&A
- Internal linking structure reviewed and improved
- Redirect audit and remediation, up to 2,000 redirects included
- Toxic backlink review and disavow where warranted
- Meta titles and descriptions rewritten for the pages that rank but do not win the click
- Approval You approve the URL map and all on-page changes before anything ships
Notabl setup and calibration Replaces AirOps
- Your Notabl workspace created and configured
- Three production workflows built and calibrated:
- Product page refresh, enriching PDPs with real detail, FAQs and schema-ready copy
- New content, targeting the keywords and prompts from your cluster strategy
- Content refresh, updating existing pages for freshness and AI citation readiness
- Three rounds of calibration feedback on real pages until the output matches your voice and product knowledge
- Approval You confirm all three workflows are producing on-brand content before we scale
Content roadmap and first production
- 12-month content roadmap built from the cluster strategy and prioritised by value
- Approval Content plan approved, then production starts
- FAQ bank generated, minimum 10 to start, then extended across the catalogue
- Product page refreshes, content refreshes and new articles begin shipping inside the first 90 days
- Every piece reviewed for brand voice, factual accuracy and SEO validation before it reaches you
- Roughly 30 to 40 pieces produced in the first 90 days
Authority, foundations Changed
- Backlink profile audited: what you have, what is toxic, what has been lost
- Foundational backlink build: the citations, directories, associations and industry listings a credible brand in your category should hold
- Backlink reclamation for any lost high-value links
- Review and citation source mapping: the specific publications, review sites and communities AI draws on when answering your category
- Digital PR angles identified from what you genuinely have: certifications, testing, provenance, named customers
UX and site experience
- UX review across every key page template
- Recommendations shared, prioritised by likely revenue impact
The milestone
- Certified AI-Ready, 80 out of 100, verified against a documented audit and Google's Rich Results Test. Yours to keep.
PHASE 2
Months 4 to 6: production at scale and compounding
Foundations are in and the workflows are calibrated, so these months are about sustained output and building the authority that makes AI cite you. The mix each month is guided by the roadmap and adjusted for your seasonality and performance data.
Monthly content production
- Product page refreshes, content refreshes and new articles, mixed to suit priorities
- Target output up to 30 pieces a month, adjusted to your season and what the data says is working
- Every piece reviewed for voice, accuracy and SEO before delivery
- Content gaps reassessed monthly against live AI answers, so we chase what is actually being asked
Authority and digital PR Changed
- Ongoing digital PR outreach into the publications and review sources that shape AI answers in your category
- Customer and case-study stories written up as citable, referenceable assets
- Review platform and community presence managed, including Reddit and category forums where relevant
- Reputation monitoring: what is being said about you in the sources AI reads, and where to intervene
- Continued foundational link building where genuine opportunities exist, judged on citation value rather than a monthly count
Ongoing technical
- Monthly technical sweep and on-page error checks
- Fixes implemented as they arise
- Schema extended as new page types ship
Reporting and strategy
- Monthly technical report: rankings, indexing, technical health, content performance
- Monthly performance report: revenue by channel, AI visibility, citations won
- Monthly growth strategy call, one 30-minute session: what is the constraint, what is the highest-value next move
What you end up with
| Output | First 90 days | Months 4 to 6 | Total |
|---|
| Product page refreshes | 10 to 15 | up to 40 | 50 to 55 |
| Content refreshes | 8 to 12 | up to 25 | 33 to 37 |
| New content | 10 to 15 | up to 25 | 35 to 40 |
| Total pieces | 30 to 40 | up to 90 | 100 to 150 |
| Foundational backlinks | Profile built | Extended | Quality-judged, not a quota |
| AEO score | Certified at 80 | Maintained and improved | Yours to keep |
Volumes depend on content complexity, your approval cadence and strategic priorities. The roadmap guides prioritisation, and we will always choose the higher-value piece over hitting a number.
Notabl, the platform you end up owning
Notabl is our own Shopify-native AI search platform, and it is the reason this engagement leaves you with an asset rather than a folder of documents. During the six months we run it for you. After that it is yours.
| What it does | How that helps once we hand it over |
|---|
| Content production | Writes and refreshes content against your calibrated brand voice and your live content roadmap |
| Technical monitoring | Continuously checks schema, indexing and on-page health, and tells you when something breaks |
| AI visibility tracking | Watches whether AI is recommending you, across the assistants that matter, on the prompts you care about |
| Reputation monitoring | Surfaces what review sites, communities and publications are saying, so you can respond while it still matters |
| Reporting | One dashboard tying Shopify, GA4 and Search Console to AI visibility |
The point of the handover. Someone on your team spends an hour or two a week in Notabl and the system keeps compounding. You are not buying a retainer you can never leave, you are buying a capability and the platform that runs it.
After the six months
You keep everything: the foundations, the content, the links, the strategy, the certification and your Notabl workspace. Three ways forward, all your call.
| Do it yourself | Keep Notabl on a low monthly platform cost and run it in-house in an hour or two a week |
| Do it with us | Join the AI Search Accelerator community for coaching, feedback and support alongside other Shopify brands on the same tools |
| We keep running it | Stay on a rolling retainer at whatever pace suits |
Handover, included
- Handover call, one 30-minute session covering the transition plan and system access
- Full ownership of your calibrated Notabl workspace
- The 12-month content roadmap, which keeps running past the engagement
- Documentation and SOPs: how to run it, how to produce content, how to read the reporting
- Case study or testimonial conversation, if you are happy to
Investment
| Investment | NZD $5,000 per month across six months, or NZD $25,000 paid up front, which saves you a month |
| Contract term | Six months |
| Commitment | Love it or leave it. No lock-in, cancel anytime after the build |
| If you leave | You keep everything: foundations, content, links, strategy, certification and your Notabl workspace |
| After six months | A low monthly platform cost to keep running Notabl, or a rolling retainer if you want us on it |
| Your time | One to two hours a week during foundations, then a quick weekly check-in |
| Qualification | NZ or AU head office, and a business already doing meaningful revenue online |
The guarantee. We aim for a 5 to 10x return over twelve months. The floor we guarantee is at least 2x your investment back by month six in attributable non-branded organic and AI revenue, or we keep working for free until you get there. Combined with keep-everything and leave-anytime, the risk of trying this is close to nil.
Also included
- Ecommerce Accelerator community access, when available
- Our vetted contractor network: designers, video editors, web developers, UGC creators
- Private one-to-one consulting at preferential rates
- Reputation maintenance playbook: review strategy, community strategy, and how to identify and approach the publications that matter in your category
What is not included
Worth being straight about the edges, so nothing surprises anyone at month four.
- Paid advertising. We do not run Google or Meta ads. We will happily work alongside whoever does, and the organic data usually makes their job easier.
- Website rebuilds or theme development. We provide developer-ready specifications and can implement within your existing theme. A rebuild is a separate piece of work.
- Redirects beyond 2,000. Scoped and quoted separately at our fractional rate if the site needs more.
- Product photography and video production. Available through our contractor network, quoted separately.
- Claims we cannot substantiate. In regulated categories we write to the compliance line, reference every claim, and you approve everything before it goes live.